Using Social Media for Social Good

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By harnessing social media, “our ambassadors are able to be more effective diplomats,” says Victoria Esser, Deputy Assistant Secretary for Digital Strategy at the U.S. State Department. I had the opportunity to sit down with Mrs. Esser at the Social Good Summit in NYC, a three-day conference where global leaders and technological innovators come together to “unlock the potential of new media and technology to make the world a better place.” Check out this Cool Convo to hear more about the ROI of social media at the State Department and to find out how you can use social media for social good today.

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