The course of my life changed when I met Mrs. C. She has quite possibly been one of the most influential forces in my life. Mrs. C served as an example for me and for countless women and men across the country, simply because she spent the sum of her life working to be and do more than what was expected of her.

Lisa Fager Bediako, founder of Industry Ears, on using social marketing to promote initiatives to improve the health and well-being of communities of color during the Hip Hop Caucus panel at the 2011 Congressional Black Caucus ALC.