A great story at the New York Times reveals how the evolving science of marketing is creating its own set of challengers for advertisers. Target, like many companies, tracks its customers purchases and uses the data to send packets of coupons tailored to individuals and households. In this way, they tempt us into the store by offering us deals on things they know we want.
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Written by U.S. Rep. Charles B. Rangel
I am pleased that the President's FY14 Budget addresses the student loan crisis in our country. From leading the world into the age of democracy to spearheading the technological revolution, America has always been at the forefront of greatness.